A new shopping concept for men

It finally dawned on my why men hate shopping so much. It’s because the user experience of shopping has been designed around female preferences. How? Well…

We have descended from hunter gatherer societies. The men doing the hunting and the women doing the gathering. The modern retail experience is based on the gathering model: the female model. Wander around, pick up, sniff, put down, forage some more, pick up, place in basket, and so on. No wonder women like to shop and men, well, don’t. It taps into their evolutionary and cultural roots.

So what we need is a new retail experience: one that works for men. And it should go something like this:

A man walks into a store, goes up to the counter and says ‘I need a blue t-shirt’. The blue shirt (doesn’t matter which, men don’t care) is attached to the back of a small but swift animal which is promptly released into the long grass. The man chases the animal (spear provided) and having successfully skewered the creature, removes his selection and takes it over to the counter to pay for it.

I guarantee men will enjoy shopping like this vastly more than a trip round a department store.

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