I've read way too many iPhone articles lately. To summarize, so you don't need to read them, it comes down to:
- The are very nice to look at
- People come up to you in public when you whip it out
- Some people like the on screen keyboard, some people hate it
- They will revolutionize the mobile phone business
I have no problem with all of these points, except the last one. Not that I necessarily disagree, but in the blogo-echo-chamber-thing, everyone keeps repeating this point without backing it up.
If you're going to say that the iPhone is going to revolutionize the mobile phone business, please say HOW.
It's not the design. Touchscreen phones... yes, sure, but no, that's not the revolution.
The big deal is business side of things. The relationship between the handset manufacturer (Apple) and the operator (AT&T). Apple has structured a fundamentally different kind of deal than any of the other handset people: different financially (no subsidy), different from a software / service point of view (seeing that iPhone users will all actually upgrade their phone software regularly, unlike any other handset), and different from an exclusivity point of view. Also, and very significantly, the manufacturer is as much (if not more) in charge of the relationship with the end consumer than the operator.
Which is revolutionary, I guess you can say. But the question is this: how is this revolution going to manifest in the mobile phone business at large? So far, amongst the countless statements about the imminent revolution, no one has explained this part. Namely, what the revolution will actually be.
Well, except one.
Roughly drafted does a good job, albeit in an oblique way.
I know what I think will happen, but that's for another post. In the mean time, try this for a thought experiment: 'how could the iPhone be launched in Japan'. Bear in mind that currently the manufacturer brand is 99% concealed behind the operator brand there.