Comments on Olly Wright - ollywright.org: How to be a campaign site IA in 3 easy steps

Yes I do indeed indeed. Doing an 'online campaign ...

2008-08-04T05:48:31.731+01:00

Yes I do indeed indeed. Doing an 'online campaign by numbers', which is pretty much the kind I'm poking fun at.

I'm just trying to remember the last time I used a 'send to a friend' feature (rather than copy / pasting the URL).

On second thoughts, I think 'send to a friend' may be unethical since you're giving up someone else's email address (your friend!) for data capture.

One of my pet peeves about campaign sites is that ...

2008-08-04T04:16:46.767+01:00

One of my pet peeves about campaign sites is that they tend to easily fall back on 'content templates'. For example, there's always a tendency to incorporate a 'Send to Friends' feature to comfort the client that people will have a means to 'viral' the site. People will also try to add as much ATL material on the site as possible, in an effort to keep things 'consistent'. There will always be a TVC or the copy will be adapted from a brochure. I think this is sickening. It basically means that the campaign site ends up being another ramped-up version of existing communication, instead of being an individual component of campaign. Know what I'm sayin?

hmm not so sure... heh

2008-07-31T13:57:04.629+01:00

hmm not so sure... heh

And the nicest bit is that now, when demanding a s...

2008-06-27T17:26:30.859+01:00

And the nicest bit is that now, when demanding a skip button I can now get my point across with an "But Olly says ..." rather than screaming "It's just sooo rude not to ..."

nice :)

2008-06-27T05:34:21.413+01:00

nice :)