tag:blogger.com,1999:blog-1348082642233324787.post3731700712472843898..comments2007-11-26T13:43:06.793+01:00Olly Wrighthttp://www.blogger.com/profile/06914983935598113665noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-1348082642233324787.post-65937496774221060312007-11-26T13:43:00.000+01:002007-11-26T13:43:00.000+01:00It's interesting where the boundary is between fairness to the company versus fairness to the consumer. Like your example about the call centre number - the company has every right to minimise their costs, but not to the degree that consumers get angry trying to find what they're looking for.<BR/><BR/>I think it comes down to good design - if people can get what they need online, they won't need the phone number - in which case it doesn't need to be 'hard to find'. If they can't get what they need, hiding the phone number might save costs but it won't exactly help their brand in the long run.Jamiehttp://www.blogger.com/profile/12582985934967190110noreply@blogger.com